What separates a Marketing Analyst from a Digital Marketing Consultant? Well, there are a few differences. Both Marketing Analysts and Digital Marketing Consultants make presentations, conduct research, answer questions, and create visualizations, sometimes in tandem with other disciplines such as e-commerce or digital software. But Marketing Analysts also have strong expertise with marketing tools and analytics metrics.
They can analyze and interpret data to tell stories and make business decisions. Marketing Analyst processes, organizes, and reads data and tells stories to inform strategy and align team development efforts.
In the digital marketing analyst job description, you will learn about managing campaigns. This includes tracking statistics such as campaign length, the average cost per lead, click-through rates, cost per action (CTA), and others. They can measure campaigns against goals and identify opportunities for improvement. This allows them to create and execute new ideas to improve performance. They can also measure the impact of campaigns and help shape and improve strategies for future success. For example, they may find that an offer that is performing well might need to be tweaked to attract more buyers and convert visitors into buyers.
The final part of the job description covers Excel work and other spreadsheets. This part typically involves learning how to use Microsoft Excel and other programs such as Analytics Business Intelligence. This work may include importing, exporting, sorting, filtering, and creating charts and graphs in Excel. The digital marketing analyst career may also require understanding how to use other spreadsheets such as PowerPoint and other formulas.
Other responsibilities in a digital marketing analyst career may include working with data sources and understanding the importance of customer insight. The analyst must apply their knowledge to determine what changes will benefit the company most and whether the costs are justified. Digital marketing analysts must be skilled at analyzing consumer and industry surveys to understand what customers are looking for and how search engine algorithms are changing.
Understanding how social media affects the results of online marketing campaigns and implementing the right processes to make them successful is part of what makes them qualified to perform this work. Digital marketing analyst jobs also require analyzing Google Analytics and using it to conduct detailed keyword analysis and search engine optimization. A digital marketing analyst job description will list other duties such as writing sales letters, website copy, and SEO articles. They may also work on advertising campaigns, tracking bounce rates, conversion rates, and pay-per-click statistics. They may collaborate with other departments such as SEO, social media, and content management and focus on specific keywords and market areas.
A career as a digital marketing analyst is challenging and requires analytical skills. Graduates with degrees in marketing or business administration will be able to quickly transition into this field by starting out in entry-level positions. Those with years of experience can advance to higher-paying positions as their knowledge and skills increase. Graduates with degrees in marketing who also have computer science degrees will have the skills needed to become one of the top digital marketing analysts.